In my quest to not only utilize social media to promote our freezer beef sales, but also to become a seasoned blogger and make money in the social media world. In order to do that I heard “brand yourself” constantly. It took me a while originally to figure out what my “brand” would be and realized I was right in the thick of it . . . City Chic on a Farm. Once the name was loud and clear it was time to start writing a blog, find and icon that fit my brand, and do everything possible to promote that brand.
First became writing. Even though I was CCOAF I still wasn’t clear about what I was going to write about so I just started writing. My writing slowly transformed into sharing what I’ve learned from My Farmer about the world of agriculture, which falls in the Farming 101 category. Sharing the humor that comes with farming under the Farm Funnies. Raising the boys by utilizing the farm, which falls under Parenting on the Farm. There are other categories as well, but those are the ones I gravitate to the most.
After writing for 2 years the backdrop of my blog needed to be personalized and not just a basic theme so I hired Experience Farm to help me do that. Along with the redesign of my blog also brought upon finding an icon that I would utilize to promote my brand all over social media. After much time spent we came up with what you see here around this post. Yep they did a great job!
In my opinion another phase of “branding” is ensuring you have business cards that includes all the social media outlets that your followers can find you on. So that would be my blog URL, Twitter handle, Facebook fan page, and email. Some bloggers include their address, phone number, etc., but in my opinion they should be able to contact me through what I’ve given them.
Last but not least is how to stand out in a crowd if you’re at a conference, Tweet-up, or even just out in public (sports events, concerts, etc). I chose to purchase a Cindy Tote from Thirty-One Gifts and had City Chic on a Farm monogrammed on the side of it (as shown above). Now I can choose to promote my brand no matter where we are or I can take a break. I’ve gotten many compliments on not only the bag, but the idea alone.
So in this digital world if you don’t choose to brand yourself I do suggest that you purchase the URL in your name. For instance my URL is not only citychiconafarm.com, but also sherrymartz.com as well as all of the names of my sons. You never now when you might need it sometime.
Have you “branded” yourself?